Privacy Policy
Last updated: January 1, 2024
1. Introduction
BoomTree Playgrounds ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.
BoomTree Playgrounds is a division of Active8 Leisure Group, operating in Dubai, United Arab Emirates. We are committed to complying with applicable data protection laws and regulations.
2. Information We Collect
Personal Information
We may collect the following types of personal information:
- Contact Information: Name, email address, phone number, mailing address
- Project Information: Property details, project requirements, budget information
- Business Information: Company name, job title, business address
- Communication Records: Emails, phone calls, meeting notes, project correspondence
- Payment Information: Billing address, payment method details (processed securely through third-party providers)
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address and location information
- Browser type and version
- Device information and operating system
- Pages visited and time spent on our website
- Referring website information
- Cookies and similar tracking technologies
3. How We Use Your Information
We use your personal information for the following purposes:
Service Delivery
- Providing playground design, manufacturing, and installation services
- Project management and communication
- Site visits and consultations
- Installation scheduling and coordination
- Maintenance and support services
Business Operations
- Processing payments and managing accounts
- Responding to inquiries and customer support
- Improving our services and website functionality
- Conducting market research and analysis
- Compliance with legal and regulatory requirements
Marketing and Communication
- Sending project updates and service information
- Newsletter and promotional communications (with consent)
- Sharing relevant industry news and tips
- Inviting participation in surveys or feedback requests
4. Legal Basis for Processing
We process your personal information based on the following legal grounds:
- Contract Performance: To fulfill our contractual obligations for playground services
- Legitimate Interests: For business operations, customer service, and service improvement
- Consent: For marketing communications and optional services (where required)
- Legal Compliance: To meet regulatory and legal requirements
5. Information Sharing and Disclosure
We may share your information in the following circumstances:
Service Providers
We work with trusted third-party service providers who assist us in:
- Payment processing and financial services
- Website hosting and technical support
- Email marketing and communication platforms
- Project management and scheduling tools
- Transportation and logistics services
Business Partners
We may share information with:
- Active8 Leisure Group companies for integrated services
- Subcontractors and installation partners
- Material suppliers and manufacturers
- Professional consultants (architects, engineers)
Legal Requirements
We may disclose information when required by law or to:
- Comply with legal processes or government requests
- Protect our rights, property, or safety
- Prevent fraud or illegal activities
- Enforce our terms of service
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
Technical Safeguards
- Encryption of data in transit and at rest
- Secure server infrastructure and hosting
- Regular security updates and patches
- Access controls and authentication systems
- Network security and firewall protection
Organizational Measures
- Employee training on data protection
- Limited access to personal information on a need-to-know basis
- Regular security assessments and audits
- Incident response and breach notification procedures
- Secure disposal of personal information
7. Data Retention
We retain your personal information for as long as necessary to:
- Provide ongoing services and support
- Comply with warranty obligations (up to 10 years for structural warranties)
- Meet legal and regulatory requirements
- Resolve disputes and enforce agreements
- Maintain business records for operational purposes
Marketing communications data is retained until you unsubscribe or withdraw consent. Website analytics data is typically retained for 2 years.
8. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
Access and Portability
- Request access to your personal information
- Receive a copy of your data in a portable format
- Request information about how your data is processed
Correction and Updates
- Correct inaccurate or incomplete information
- Update your contact details and preferences
- Modify your communication preferences
Deletion and Restriction
- Request deletion of your personal information (subject to legal requirements)
- Restrict processing of your data in certain circumstances
- Object to processing based on legitimate interests
Consent Withdrawal
- Withdraw consent for marketing communications
- Opt-out of non-essential data processing
- Unsubscribe from newsletters and promotional emails
9. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience:
Essential Cookies
Required for basic website functionality, including:
- Session management and security
- Form submission and contact features
- Website navigation and accessibility
Analytics Cookies
Help us understand website usage and improve our services:
- Page views and user behavior analysis
- Performance monitoring and optimization
- Error tracking and debugging
Marketing Cookies
Used for targeted advertising and marketing (with consent):
- Personalized content and recommendations
- Social media integration
- Advertising effectiveness measurement
You can manage cookie preferences through your browser settings or our cookie consent banner.
10. International Data Transfers
As we operate in the UAE and work with international partners, your personal information may be transferred to and processed in countries outside the UAE. We ensure appropriate safeguards are in place for such transfers, including:
- Adequacy decisions by relevant authorities
- Standard contractual clauses
- Certification schemes and codes of conduct
- Binding corporate rules for group companies
11. Children's Privacy
Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
12. Third-Party Links
Our website may contain links to third-party websites, including:
- Active8 Leisure Group websites
- Social media platforms
- Partner and supplier websites
- Industry resources and publications
We are not responsible for the privacy practices of these third-party websites. We encourage you to review their privacy policies before providing any personal information.
13. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will:
- Post the updated policy on our website
- Update the "Last updated" date
- Notify you of significant changes via email or website notice
- Obtain consent for material changes where required
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
14. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
BoomTree Playgrounds
Part of Active8 Leisure Group
Dubai, United Arab Emirates
Email:
sian@active8leisure.com
nigel@active8leisure.com
Phone:
+971 50 553 0450
Data Protection Inquiries:
For specific data protection requests, please include "Privacy Request" in your email subject line and provide details about your inquiry.
15. Complaints and Regulatory Contact
If you believe we have not handled your personal information appropriately, you have the right to lodge a complaint with relevant data protection authorities in your jurisdiction.
We are committed to working with you to resolve any privacy concerns and will investigate all complaints promptly and fairly.